Best Amazon product research tools for your FBA business

If you want to get an edge over their competitors you need every bit of help you can get. Selling on Amazon has become increasingly difficult and for that reason using the right tool makes all the difference. The right product research tool will help you to identify a potentially profitable product, it will help you set prices and it will collect market data. There are plenty of tools available, both paid and free, and here we give you an overview of the best ones which will lift your business off the ground.

Best Paid Amazon Product Research Tools

IO Scout

With more than 30000 people already using it, IOScout is quickly becoming the talk of the town. IOScout offers the most accurate data research amongst any other tool out there. It’s great for retail arbitrage and for Private Label products.

Some of the features it offers are:

  • Product Database
  • Product Tracker
  • Trends and History
  • Chrome Extension

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With over 150 million products to choose from their database, IOScout will prove invaluable in helping you to set your prices to analyse your competitors and it will give you that extra push you need to lift your business. of the ground

Jungle Scout

Another great tool for the FBA business, Jungle Scout will help you find winning opportunities as well as to reduce risk and maximize your profits.There is a web app as well as a Chrome extension that you can use to find the best possible product for you to sell.

Some of the features jungle scout offers are

  • Search Amazon database by different criteria
  •  Analyze your competitors
  • Explore possible winning products
  • Get product information data
  •  See the price of the product as well as estimated sales
  • Find the opportunity score of any niche to find the top 10 sellers

amazon product research

Jungle Scout also offers a product history chart that will help you to decide whether or not a product is trending up or down.Also, Jungle Scout calculates best seller ranking as well as the number of products sold which will allow you to get an insight into product performance


Another tool that also comes with a Chrome extension is AMZScout . While it lags behind JungleScout and IOScout in terms of speed and data accuracy it offers a wide range of features such as:

  • Niche evaluation
  •  Product statistics
  •  Tracking competitors using their products inventory and pricing
  •  Tracking sales history
  •   Estimated sales data as well as potential profit
  •  Bestseller ranking and evaluation

amazon product research tool

Another great feature of AMZScout is its Listing Quality Score which ranks products on a scale of 1 to 100 points.LQS takes into account a wide range of data including optimization of product listing ( product title, details, brand name and other), reviews, seller information and much more.

A great thing about this app is that it doesn’t overestimate sales. That means that you will not have to purchase too much of the product so you won’t be accruing unnecessary warehouse fees.

If you are thinking about turning the product into your own brand you can use the Alibaba search button to find potential suppliers and check wholesale prices

Viral Launch

amazon product research

Viral Launch is yet another great tool that is becoming increasingly popular with FBA sellers. No wonder, since the tool offers amazing features such as:

  • Find winning products using custom search criteria such as keywords, brands and other
  • Accurate sales estimation 
  • Product suggestion based on your individual goals 
  • List of relevant keywords that will improve your listing

Viral Launch is also great because it will give you valuable suggestions and insights that will be helpful to your business, such as the prediction of your product performance using vast market data.

Best Free Amazon Product Research Tools

 For those of you who are running the Amazon business on a budget there is good news. if you want to save money by choosing the right product but you don’t have the necessary budget for paid apps, there are free tools available that will push you in the right direction. Here are three of the best that you simply must check out.

Unicorn Smasher

Another great tool for sourcing products to your FBA business is Unicorn Smasher . It comes with a Chrome extension and it offers capabilities such as:

  • Dashboard with a collection of price data, bestseller rank, reviews, estimated sales data and other
  • Accurate sales estimation based on real numbers
  • Easy sharing and exporting of data
  • Analysis using sales and PPC metrics
  • Estimation of revenue

amazon product research software


Although the developers have chosen a wacky name, don’t let this fool you, camelcamelcamel is a great free tool that you simply must use if you’re running your FBA business on a shoestring budget.

Camelcamelcamel offers features such as:

  • Watching products of your competitors and sending you alerts when the price drops
  • Historical sales data chart for millions of products
  • Chrome and Firefox extension tool for price data
  • Even if you’re not an Amazon seller, you can use this extension as a bargain hunter since it shows discounts

amazon product research software


amazon product research Keepa is a free tool that is mostly used as an Amazon price tracker. It’s a product finder tool that has a comprehensive price history graph on each product that you check on Amazon. Not only that, but it also gives an overview of all the historical price drops.

Keepa also offers:

  • Product finder tool
  • Product viewer tool
  • Bestseller product list

While it is a free tool, it comes with optional in-app purchases, but its capabilities are limited compared to other paid apps.


amazon product finder software

Another free chrome extension that is useful for any FBA beginner looking to find products to sell on Amazon.

You can easily find valuable information such as listing data, ASIN numbers while browsing Amazon and AMZBase also integrates with other search engines such as Alibaba, eBay, AliExpress and Google. 

AMZBase is a great tool to use as a profit estimator as it will compile data using its vast database as well as a trend prediction tool since it offers great historical prices chart.

So there you have it. A comprehensive list of the best paid and free product research tools for your FBA business. Now you don’t have any excuses for not taking action. So, choose any product on this list and go out there and make some noise!